Madvillainy’s 20th Anniversary

A dream come true. I worked as Stones Throw Record’s lead digital marketer and spearheaded the digital rollout plan for MF DOOM and Madlib’s Madvillainy 20th anniversary campaign.

Heralded as the greatest underground hip-hop record of all-time, Madvillainy has a lore like no other album - and it was our goal to capture that essence two decades later with an exclusive audiophile edition and releasing the infamous Madvillainy Demos both on vinyl and digitally for the first time ever.

Read more about the effort here. I teamed up with the original music video director Andrew Gura for a modern-day 4k remaster of the iconic music videos for “Rhinestone Cowboy” and “Accordion”. Read our conversation here.